But there are a few who have been very, very good at what at what they do.

And we worked with one who was a financial consultant.

And in fact, you know, we'll probably talk a little bit about how that connected to the business.

But he's the one that actually his name was Bob.

And he's the one that actually challenged me around this notion of now he didn't use the term top 20, but he had a different terminology for it.

But in effect, what he was saying is, David, you've got to figure out who those big accounts are.

And then you've got to figure out how to get your team to go call on them and do it more intentionally.

Do you see it kind of the similar way or do you see it in a different vein?