Do you think that the fact that you guys focus so much on luxury has has something to do with that as well? Because that sector is largely more protected than others.

Yeah, I mean, our target market is high net worth and ultra high net worth clients globally.

And I think a thing that really came out of the pandemic is that demographic really prioritized experiences over things.

We participate in a global study with Bain and Altagama, which is a luxury consortium collective based in Italy.

And they track the performance of like luxury purchases, essentially, both luxury goods like purses and handbags, which we love, and also travel and experiences.

And they have really seen this trend that started right after the pandemic, as soon as people could travel again, where experiences just took off.

And it's had a sustained growth over time, while luxury goods has actually fallen.

Yeah.