For sure

... things people needed to see to believe at the time.

And yeah, so I led some more data teams.

One was like a fintech and then one more was a, like a fashion tech company called Lyst in London.

And I grew a data team there from two people to 25 by the end of my time there.

And that, it's around then that I want...

And that was like a scale-up company, so it was...

Yeah