But how is AI affecting the way your lawyers are thinking and developing their skills?

Yeah, I mean, it is absolutely the core of what we're doing and what we will do.

We have been playing with AI for a good 10 years now.

So you'll remember that probably 10 years ago, AI started to emerge as the next big thing.

But at that time, we refer to it as kind of analog AI.

So it was rules-based decision tree AI, which was very effective.

but actually the kind of target market so the client base was very skeptical about this technology it wasn't really pervasive across society in a way that it is today and so it took a long time to to take off we um joint ventured with a company called thought river to create a product called seer which is a contract review product it's an excellent product We learned a lot through that endeavor because trying to take it to market at a time when the market wasn't really ready for that product offering.

So how important is the connection to the firm's identity as it continues to expand nationally?