Yeah

... to the types of searches that we're working on has changed.

People that are connected to revenue at all different levels are going to get seen.

People that are generalists need to get up and really do a lot of pivoting, and that's not as difficult as it sounds.

I'm not saying make a career change at all, but what I'm saying is, is that you need to get certified.

You need to get the tools at all levels.

How do we use those tools to create efficiencies internally, and how do we use those tools to create revenue externally coming in, inbound revenue? So those marketing CMOs that we place on, you know, on the regular VPs of performance and growth need to understand that.

Yeah.