D
David Hieatt
2
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Sep 30, 2026
145) David Hieatt
24:52
25:03
25:19
25:28
25:33
S
24:47speaker_0HOST
So tell us about the cockroach.

David HieattGUEST
I mean, [laughs] my mum was quite a maverick and, you know, if anyone's lost their mum, you know, you will think about your mum forever more, um, and your dad.

David HieattGUEST
And, um, and you know, those people are special people, not just 'cause they're your mum and dad, but they're, they're kind of like your early best friends, and they're your, your, your sort of guidance on, on the planet.

David HieattGUEST
And my m- [laughs] my mum, uh, would tell me how s- I mean, how stubborn I was, and, uh, it was true.

David HieattGUEST
I mean, you know, if I decided I wasn't gonna do something, I would literally ...

David HieattGUEST
We'd be walking, I would literally stop in the middle of the road with folded arms and I would not move, and they'd have to come and pick me up and manhandle me off the road.
S
29:15speaker_0HOST
Are you able to also spot if it's the wrong thing before you get to the point where you're not giving in?
David Hieatt: What it takes to build a cult brand, from the man who's done it three times
24:31
24:44
24:48

David HieattGUEST
And, and so, like, it, that, that was the catalyst for it to go and start, so...

David HieattGUEST
The Do Lectures is, like, not a good example, because it was like, "We'll do one.

David HieattGUEST
It'll be fun." Um, and then 16 years later, um, we're kind of now full-time for the first time in 16 years, myself and Claire have...
