See, why was blockchain needed to solve this problem? Could this problem have been solved with other technologies, in your opinions?

So here's what's interesting about it.

The more we look at the problems in the industry, the more we look at how blockchain can solve a lot of those problems, the more we think that if blockchain didn't exist...

We would have to invent it in order to solve the problems of the online industry.

It's that perfect.

Here's the issue.

The great thing about blockchain is that it's decentralized, meaning there isn't a single owner.

And so can we wrap up this interview with your view of the wine industry as a whole? And given that we have been in a recession or a down market for three years now, how do you make sense of where we are at the moment and how can we look forward? So I...