Where do you think dealerships are leaving the most amount of money on the table when it comes to helping customers find solutions?

It, it, it sh- it just comes down to being customer-centric.

You know, it's, uh, it's not doing what we did yesterday, but it's, it's thinking about what, what does our customer today want or need, and then offering the services that best fit the consumer demand and what consumers want and need, uh, to, to live easier, happier, better financial lives.

A- and this, uh...

You know, I think we all know Henry Ford invented the automot- uh, the automobile.

But what a, a lot of folks don't realize is that not only did he invent the automobile, but he- Henry Ford realized that people couldn't afford vehicles.

That, that they, they couldn't save the money over the amount of time it would take to, to save the money to buy a vehicle.

And, you know, the hot topic, uh, in the last year or year and a half has been technology, right? Here at EasyCare, we love technology, uh, but we've found that we need to leverage it and that makes it work for us, right? And, and I think the same is, uh, with any business, right? So technology's role, whether it's AI, whether it's a new widget or tool, how can technology help dealerships improve affordability without sacrificing giving the customer a great experience?