And what do you think the results tell us from your perspective, David, about the definition of what a workday or a workplace even is in 2026?

So I think there's two really interesting elements to this.

The first is the extent to which the Venn diagram between the physical workplace and the digital workplace is shrinking.

It is becoming much more of an overlap.

And in a way, the role of IT is changing quite significantly.

When I speak to customers, what I'm hearing is IT is solving a lot more problems that just weren't on its radar even a few years ago.

Today, IT teams aren't just palming stuff off to HR and facilities.

What other next think research would you recommend that we could feature in the show notes and could be relevant or interesting for listeners?

But why don't we start at the beginning? Give us a sense, if you would, of your career experiences and how they built on one another and some of the things you learned along the way.

Yeah, sure.

So actually, the story arc goes pretty far back and I'm going to age myself here.

When I went to business school in the mid 80s, I was very attracted to everything I was learning in my marketing courses.

I love the combination of left and right brain.

the creativity and the analytics.

I had even thought at one point in my career I might be an architect because that combines both as well.

Are you seeing similar themes or is there a kind of a different way that each of these characters behaves or, you know, tell us what's going on there.