And we've talked about it before on this podcast, but I'd like to hear your perspective on what is happening and then how your business model has responded.

Sure.

I'll kind of break that into two separate parts.

Pricing compression definitely isn't a new phenomenon related to AI.

I think it's been present in the industry throughout my tenure, and I'd say it's capitalism in America.

I think there's always going to be a push to make things as profitable as they can be.

The thing that I think our industry got wrong when it came to pricing We didn't follow the same or similar methodology as the airline industry or other massive industries that consolidated quickly in America where there was a relative handshake behind closed doors or a tacit acknowledgement of like a price floor.

What's next? What do you want to buy? What fits in your portfolio that you don't have? And how do you even form that view about what the right next acquisition might be? We're