If I'm not mistaken, at first w-with hospitality businesses, food and, and beverage, uh, but have also been able to take all of your wisdom, all of your experience to CEOs, to founders for a variety of different industries at this point and accelerate their growth.

Yeah.

So, um, I told you this story last time we saw each other, but, um, in that moment where it got really kinda creepy for me and sad, uh, I went to, I went to Danielle and I said: "Hey, you know, I just wanna come clean with you.

I, I feel weird, like, sort of like stalking you." And, uh, and she said something that I've never forgotten, and I can't, I can't tell you how many people I've repeated this to, but she, she said, um, "I never could have gotten this company to a place where it could have afforded or needed a me, so you did that.

I could never have done that.

And here you have this hundred million dollar company with 1,200 people and it's thriving, and, uh, so if you're not happy doing what you're doing, you have deserved the right to F off.

So do it." It was the first time that it ever occurred to me.

What about when you find the system that's working? How do you scale it? You've already given us some tips, some ideas towards scaling but, but have to ask again, you know, to go to 100 million, but what are some other insights you could share on what's required to scale?