So is there one that like you could talk about and share with our listeners about just the journey from working with one of these retail customers and how it actually impacted positively the retailer, but also like the end customers that we care most about?

So let's take Kate Spade, for example.

So Kate Spade is a brand from a larger company called Tapestry, and we work very closely with Tapestry on the use of AI for several other different projects.

But they wanted an agentic shopping assistant, similar to what Rufus does, which is now called Alexa for Shopping.

And so we worked with Kate Spade.

They had a deadline of Mother's Day.

Kate Spade sells handbags.

How did you use AI throughout the process? Like just personally, how did the team members use AI? And then like what was that process look like, I guess? Right,