Yeah.

How do you help frame founders to think like that? You're hitting on all these critical points.

A few things.

One is the reason I started talking about advisors is because most leaders and founders want to just pull on the lever of a marketing strategy and, hey, what check do I need to write? You go work some magic and it all comes in, et cetera.

Instead, the advisor also is just the fulcrum that's going to move the needle the most amount.

You know, you can't say, hey, folks, we're going to grow, and we expect you to bring in new clients tomorrow morning or even two months from now or, frankly, maybe even a year from now.

So buckle up, advisors.

How do you balance scale and culture? And then also, how do you define culture in that context?