but it's like, you know, butterfly.

Okay, I'm going, right? Or being around real people.

Whoa, I didn't grow up with that.

So I love Gen Z's.

I love Gen Y's, right? So, but anyways, but the thing is, I could, you can give someone a whole game plan.

Like you can be like, here's my book.

Like, here's exactly what to do.

I just sit in a room and make sure that I let Reese figure most of it out, but I'm like, damn, I wonder what else I should.

What should an agency owner do to check and make sure their profile is ready for leads and

algorithm friendly? Thank you so much for having us, Alex.

So we're going to look at the five areas for really optimizing your profile as you then structure your organic strategy so you can get the most results and it be the best fit around that.

Think of it almost as your home base, almost like your website or landing page on social, like on your Facebook for your personal profile here.

And we'll go down the rabbit hole here of why personal profile, but it is the way that social is designed.

You're going to have so much more results with what you do on social with a personal profile.

So definitely use a personal profile.

And if you want to work with David and Elle, where do they go to learn and connect with you?

So before going into anything, you got to understand both sides really well.

Yeah.

I mean, I think empathy and your ability to put yourself in another person or business's shoes is key to anything, whether it's sales, marketing, or strategic referral partners, because you're talking two different languages and playing two different games, unless you can also understand where they're coming from.

But yes, your target audience affects everything.

So this is where, hey, anybody with a pulse or I help everybody is so ineffective, but people feel scared to narrow down because they feel like they might miss out.

But In reality, it just makes everything easier because who's going to be a good referral partner? What audiences are going to be really great to have people that connect with what I do and how I solve or who I like working with even.

All of that's geared around your target audience.

They think about you and they view you as a... someone who's giving first, which is not common.