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David Dein

David Dein

Official

Aug 22, 2026

Tim O'CallaghanCORRESPONDENT
46:30
He worked for the broadcaster ITV, who had the rights to show Football League matches on television between 1988 and 1992.
46:38
And he wanted to buy our television rights, just the five clubs' television rights, and of course, we said that was impractical because, you know, you've gotta play other clubs.
46:47
You can't just have five clubs.
46:49
But in a way, he opened our eyes to the value of television and football.
46:55
And he actually hosted a famous evening where the five of us decided the time was right to, what we call, break away from the, the old Football League and start again, you know, reinvent ourselves.
47:08
And it was a mammoth job, and it, and it caused a lot of problems because there was obviously friction with the rest of the, the Football League, 'cause there was 22 clubs in the old First Division.
47:18
We were gonna take the old First Division and form a new legal entity, rebrand ourselves, reinvent ourselves, and it left behind the 70 clubs.
Tim O'CallaghanCORRESPONDENT
50:24
A lot needed to be done in five months to get the Premier League ready to launch.
4:23
He worked for the broadcaster ITV, who had the rights to show Football League matches on television between 1988 and 1992.
4:32
And he wanted to buy our television rights, just the five clubs' television rights.
4:36
And of course, we said that was impractical because, you know, you've got to play other clubs.
4:41
You can't just have five clubs.
4:43
But in a way, he opened our eyes to the value of television and football.
4:49
And he actually hosted a famous evening where the five of us decided the time was right to what we call break away from the old football league and start again, you know, reinvent ourselves.
5:02
And it was a mammoth job and it caused a lot of problems because there was obviously friction with the rest of the team.
8:18
A lot needed to be done in five months to get the Premier
13:47
Take me back to when the Premier League was created and any resistance you had there.
13:52
It's chapter two in the book.
13:53
You do know that, don't you? This is a good plug for the book.
13:56
Calling the shots on Amazon.
13:58
You can get it on the same plug.
14:01
What made my mind up about the Premier League was the following.
14:05
Firstly, we're now talking about football, not as it is today.

11 MINS LATER

24:42
and i enjoy
29:47
Congratulations, Mrs. Dein.
29:48
Thank you.
29:49
She deserves the credit.
29:51
So as I go in there, so she's the...
29:53
So then I start to talk.
29:54
I said, "Hi." Obviously, I knew who he was, but I'd never met him.
29:58
I said, "Nice to meet you." I said, "Uh, what are you doing here?" He said, "I'm just passing through.

14 MINS LATER

44:18
What would you like to share with our audience about the, the sort of single pivotal moment that you realized your dream of a Premier League was gonna happen?

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