So David, tell us what made you so passionate about conscious leadership and that role of spirituality in leadership, and what do you feel sets you apart from much of the current rhetoric around leadership nowadays?

Well, [chuckles] yeah, it really started early.

I'm gonna take you back to when I was four years old, believe it or not.

I'm 75 now, so I'm gonna take you all the way back to when I was four.

But I had this experience.

I was raised in a Christian church and really small town in the United States, and a small wood frame church.

And one night when I was four years old, I was taken to a candlelight service, which the whole sanctuary was lit just by candles, which amazed me at that age.

And actually, it's just allowing all of us to be in a place where we are who we are and we're choosing who-