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David Cottingham
David Cottingham — President of rf IDEAS (secure badge/RFID authentication for healthcare and manufacturing) and COO of Wrigley Media Group in Lexington, Kentucky.
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Oct 16, 2026
rf IDEAS: Automating Secure Workflows in Healthcare and Manufacturing
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0:31David CottinghamGUEST
So RFIDEz was founded over 30 years ago in this really simple premise of let's take that ubiquitous employee badge that we've all been issued at some point or currently in our life, and let's go beyond the door.
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0:51David CottinghamGUEST
So think of, you know, everything that you do during the day that requires a user ID and password, you can simply leverage that corporate credential and ID badge to tap to one of our readers and get into that workflow.
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1:06David CottinghamGUEST
And there's a bunch of industries where people all throughout their day are constantly going user ID and password.
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1:14David CottinghamGUEST
Um, health professionals as an example, when clinicians are doing rounds, you know, they're, they're asked to enter a user ID and password before our solution arrived 20, 30 times a day as they're doing that.
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6:04Julian LeeHOST
Uh, and, and who's gonna remember them all, right? Um, so if you look apples to apples here, security with your platform, your tool, compared to the traditional way of passwordless or password management, what are the, uh, pros and cons there from, from your side?
The Kentucky Film Industry
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29:52

Marvin BartlettHOST
Back here in Lexington, David Cottingham, can you talk a little bit about how this incentive program has been a game changer?
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4:46David CottinghamGUEST
And I think, you know, not many people know about the film industry and really how it works.
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4:52David CottinghamGUEST
And I think what we've been doing a lot of is educating the communities on the impact that the film industry does.
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4:58David CottinghamGUEST
Because, you know, there's this perception that it's glamorous, it's Hollywood, and it's untouchable.
25 MINS LATER

Marvin BartlettHOST
and david we talk about these locations around the state and how diverse they are but also inside the walls of your studio you can create some amazing environments talk about that