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David Cottingham

David Cottingham — President of rf IDEAS (secure badge/RFID authentication for healthcare and manufacturing) and COO of Wrigley Media Group in Lexington, Kentucky.

Oct 16, 2026

0:28
Tell us what your company does.
0:31
So RFIDEz was founded over 30 years ago in this really simple premise of let's take that ubiquitous employee badge that we've all been issued at some point or currently in our life, and let's go beyond the door.
0:44
Let's do something with that beyond unlocking a door.
0:47
And so we started unlocking applications.
0:51
So think of, you know, everything that you do during the day that requires a user ID and password, you can simply leverage that corporate credential and ID badge to tap to one of our readers and get into that workflow.
1:06
And there's a bunch of industries where people all throughout their day are constantly going user ID and password.
1:14
Um, health professionals as an example, when clinicians are doing rounds, you know, they're, they're asked to enter a user ID and password before our solution arrived 20, 30 times a day as they're doing that.
6:04
Uh, and, and who's gonna remember them all, right? Um, so if you look apples to apples here, security with your platform, your tool, compared to the traditional way of passwordless or password management, what are the, uh, pros and cons there from, from your side?
4:35
Back here in Lexington, David Cottingham, can you talk a little bit about how this incentive program has been a game changer?
4:41
Yeah, I think the biggest thing about it is the job creation for sure.
4:46
And I think, you know, not many people know about the film industry and really how it works.
4:52
And I think what we've been doing a lot of is educating the communities on the impact that the film industry does.
4:58
Because, you know, there's this perception that it's glamorous, it's Hollywood, and it's untouchable.
5:04
But every part of us work in that industry in some way.
5:09
And bringing it here...

25 MINS LATER

29:52
and david we talk about these locations around the state and how diverse they are but also inside the walls of your studio you can create some amazing environments talk about that

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