So I'm very familiar with it, but can you kind of share, David, with the audience what that process was like for you and kind of going through the employee engagement survey and going through a leadership 360 assessment?

Well, first of all, I'm 62.

So we're talking about seasoned leaders.

And I've been working since I was 13.

And this was a new process for me.

I've never in all of those years had any kind of opportunity or invitation to engage in this, much less to have my employer say, this is what we'd like you to do.

So my first response is, it was a new thing.

But I'd love to dig into a little bit like what exactly were you working on? Like what was changing? What were some of the things that your coach and you began to work on that seemed to provide dividends?

In terms of breeds then, what are the prominent breeds then, I suppose, in the likes of the US, the UK, and where do you think Ireland is going in terms of what kind of breeds are going to be the ones most prominent going into the future?

Well, I can touch on that.

I suppose across the globe, in my last role as an analyst, I was looking at different markets.

So we were looking at, as Chris touched on, Latin America, India, US, Asia, African countries.

I suppose in the UK market and Ireland, it's a bit different.

But a lot of our sales as a company would be Holstein genetics.

The Holstein breed has evolved massively.

Do you want to tell us a little bit about that and what you do there?