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David Cikanek

David Cikanek

Prague-based Amazon marketplace expert and agency owner specializing in Central and Eastern Europe e-commerce strategy; 8+ years of marketplace experience advising thousands of brands.

Jun 25, 2026

5:04
Okay, good to know.
5:06
And regarding to Amazon, well, they lost 50% for second year in a row, by the way.
5:15
So 2023, they sell for 70 million euros to check cost customers, something around that.
5:22
Then it was 50, 24.
5:24
And now it's like 30, 25, 30.
5:27
So it's a 50% minus 50% again.
5:31
And the reason is probably they just don't care about that much.

24 MINS LATER

29:53
So is that something that you see for your region, for Czechia on the one side, but also for the whole region, that social commerce, especially with the TikTok shop, could be a winner?

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