So can you tell me, you know, how much consistency is there today across different platforms? And, you know, what elements of Google's approach do you think should be a baseline practice?

Yeah, so I'm not an expert.

I don't want to claim to know exactly what others do.

My sense is that there is some fragmentation here, but we do think this is a best practice.

And I think we would go further.

We would support an industry standard Even harder regulation requiring platforms to conduct KYA, know your advertiser.

And I think, but you talk about best practices.

the policymakers have gotten right and maybe just as important, you know, what lessons can we learn from things that maybe they could have improved upon other than having a, you know, a registry that we've already talked about, you know, obviously that's one big improvement that could be used.