David, a quick one from Canada.

Yeah, there's kind of a small social stunt that I like to do well from IKEA and Rethink.

It was called You Up.

And the idea was just that they would slide into DMs of people at like two in the morning and ask you up.

And then people, if they engage, they would get a discount offer on mattresses.

So it was all about sleeping.

IKEA can help you sleep.

to can this year different groups who are coming and they have the era passes for people from underrepresented groups so that'll be an interesting thing when we engage the mood we've nearly reached the end of the podcast and we like to end with three words or about what you're looking forward to at can 2025 so i'm going to go around the virtual room can i start with david three words on what you're looking forward to