Can you share a little bit what your thoughts are about that, and particularly what impact do you think it will have in the licensing industry?

Yeah, I mean, I love talking about this one because I've been watching it very closely.

It's really one of the biggest mergers that our industry has, has ever seen, and it's got all the juiciness to be like a leading story.

So it's, you know, often in the headlines well beyond the entertainment industry.

I think it was less than a year ago where David Zaslav was giving Ted Sarandos from Netflix a tour of the Warner Brothers lot after they announced that merger.

That was almost a year ago.

A lot has changed since then.

Should, should Paramount have been looking at different properties instead if they are trying to target the next generation of consumers?

What was that actually like, and like what, what landed on your desk?

Yeah, so I was so lucky.

Um, my role was, um, manager of FMCG promotions, so fast-moving consumer goods and promotions.

So promotions was anything from, you know, Happy Meals.

I did Looney Tunes Happy Meal, for example, um, with the toys.

Uh, or it could have been, you know, I think around the time it was the, the new Superman, not The new, new Superman, probably two or three Supermans ago, but I was working on that film when we did a big promotion with Schick razorblades that was across, across Asia Pacific.

So, those kinds of things.

Um, but what mistakes do you see the, the most?

Yeah, do I need three, five people full time kind of running this program?

Yeah, to answer that question, perhaps I'll go into a bit more detail about what kind of responsibility you would have as a licensee.

Because a lot of companies come to us and what they really need is, you know, we want to get a Hello Kitty license.

Can you go and get us a Hello Kitty license? And we have to educate them on, like, licensing is a huge responsibility.

Going and getting a license is 2% of the job.

The real job starts once that license is signed, and that's when all the heavy lifting begins.

And so as soon as a license is signed, you'll usually get access to the artwork.

quickly, is that, in this example, $100,000 paid up front as kind of a deposit or is it paid over the term of the agreement?

If you're specializing in something, that should be all the time it would take you to be like, I know what you're trying to get at, right? Even if you're asking the wrong questions, I know what you're looking

for.

Yeah.

And look, I think the companies that come to us and they say, look, We want an A plus tier license.

We want to work with Disney.

We want to work with Bluey, which is just such an unstoppable preschool brand right now.

You have to be honest with them and say, look, if you have never done licensing before, the odds of you securing a license with the most in-demand licenses in the world right now are relatively slim.

It's like, David, how did you get here? But just kind of talk to me about how you kind of found your way, the entrepreneurial journey, how you found your