And I believe that's what happens with the consult chairs and everything that you do work with as well, right?

I think the more people use technology, online, AI, the more bad experiences they encounter and the more people are coming back to the travel agent because it only takes one bad experience.

relying on some online advice or intelligence to make you realize that by going for the best price and doing it on your own, you totally skipped one very important thing in travel, which nobody talks about.

It's return on investment.

Return on investment is something people have in mind for everything in their lives, but not for travel.

And I always tell people, aren't you better off paying maybe $500 more for your $25,000 package, knowing that somebody has vetted, has selected the product, knowing that somebody is going to have your back if anything goes wrong at destination.

Something going wrong doesn't mean somebody made a mistake.

But what do you think is the fundamental human, humanness that people would want to work with another human?