Can you give me some examples in terms of kind of what you mean by when customers get lost in those ordinary moments?

Well, the statistics on it are pretty interesting.

The more miles that are on a car, when they come in for service, the higher the RO is going to be.

But if you take a look at this on a graph, and we graph out every single one of our clients, and they almost all look the same.

They do the most amount of ROs at 10,000, 20,000 miles, and then it's an absolute drop off after that.

So when the cars actually get to the point where you could trade them in and so and so, the dealer's writing a very small amount as a percentage.

Most dealers write a pretty small amount of ROs on cars with older miles on it.

When in fact, if you go back a step or two and analyze the problem, a more elegant solution may be there.

Okay, well, we've been chatting already [laughs] but I would love to just start from the beginning of 52 Churches in 52 Weeks, and what your thought process was in starting your project, like, by doing it, and then also going onto YouTube and making it public.

Yeah.

Oh, boy.

So, um, the way it started, so I went to a lifelong Lutheran church, um, you know, ever since I was a baby.

So baptized when I was 21 or 22 days old, and, um, that's all I knew.

Uh, it was a...

It came from a very strict type of, um, church, uh, from a Protestant perspective.

Mm.

Yeah

...

they are for our clients, but, but for most dealers they're not.

And then you go to the digital retailing tool, and it's oftentimes different.

It's presented different, the disclosures are different, the pricing's a little different, and you have to, the customer has to figure all that out on the same website.

Forget vehicle listing ads, which now have payments included in them.

Forget Google ads.

Yeah