So, David, what does the conversation look like with companies as it relates to your platform? What are they looking to solve?

Yeah, look, the conversation has changed profoundly, even in the last 18 months.

I would say for the first five, six years of building Signal, I was having to convince many of the customers that we work with that, you know, having an AI strategy was going to become important, that using data for true decision-making, for strategic decision-making was essential.

And I won't lie, I think in those early days, we were often met with a relatively healthy dose of skepticism, you know, and cynicism about what the technology was capable of and what our clients – needed and wanted.

And, you know, that was reflected probably in who we used to deal with within the organization.

We used to deal with more junior, more mid-level folks.

The budget may have come out of a C-suite budget, the chief comms officer, the chief risk officer.

So, David, in a continuum where you have preventing a catastrophe on one extreme and on the other extreme you have building a forward-looking operation, where are companies on average as it relates to integrating the platform like Signal AI?