we've obviously had we've had flanners on in the past we've had poly mate let's go with the true bloods to kick off how did that all start for you and how did you get brought into that world

Yeah, so it was by chance, really.

I don't know if you used to listen to True Bloods back in the day, but, you know, originally it was Tommy, people know him as Flanners, Benny Andrew and Mads.

And I actually went to school with Benny and Flanners.

And that's how I know those boys.

They went to the other campus, but I actually went over to the UK campus.

with Benny on a cricket tour.

Deebles Baxter, what is your Marty Matner moment? Shoot from the

So talk to us about how your role has progressed within the business to the CEO position.

Yeah.

Excellent.

Uh, yeah.

So Lisa started as a unit manager, um, and about four months after joining the company, they kind of went through a, a small reorganization.

They put new leadership, um, in charge in, in, um, in the CEO role of the company.

Um, and as part of that, they moved me into a brand manager role to kind of take a more of a leadership over all of the marketing program.

What did cause that then? What was the reason for that increase in consumption?