So can you break that open and say why it's so important in the AI era?

Sure.

Look, in the AI era, which is what everybody's talking about now, what we've learned, both us individually, we've learned it from people like Muckrack, Everybody's putting out different reports that the LLMs, whether it be ChatGTP or Claude or Gemini, anyone you choose to use, relies on earned media and their social results more than anything else.

They are looking for that article.

They're looking for that earned piece, that bylined article, or that owned piece of content, a piece of content that we write on behalf of our client that they put on a blog or gets published somewhere else.

So it's As that LLM search grows, I think it's going to be what they say within two to three years.

I could be wrong.

Why is LinkedIn so important for your executive communication strategy?