Is it even possible to show up in the results?" So what's your take on that?

So there are a couple things.

Again, the focus has changed.

So what we're seeing work for our clients who we are getting into the AI overviews regularly on Google, which again, sit above the p- pay per click results and the organic results, so now this is the most valuable real estate on the search engine results page.

What we're seeing be, act as big factors include things like content freshness, so this makes it important to publish really regularly.

Even if you're talking about the same fundamental issue, take a different take on it, create new content around that issue.

I'm seeing an increased importance of schema markup, which is a little bit technical, but it's structured data that allows search engines to know what your website is about and what your content is about, who wrote it, that you're a legal ser- service provider, et cetera.

What does a realistic timeline of, "Hey, we haven't done anything in the past," to then start and like going on that journey to how long will it take us to even have a chance of showing up?

Yeah [laughs]

... right? Because we're white labeling it.

We sh- could also market directly to law firms, and that's actually a strong pivot right now, is we're happy with the agency space.

We're still taking on agency partners and still work with them, but we're pa- repackaging our services, especially with the rise of, as I mentioned earlier, AI overviews being so prevalent in the legal space and AI visibility being so important.

Law firms now need to think less about SEO traditionally and more about how can I get my content to be the content that's surfaced in AI?

Yeah.

That's manual testing.

Now, most agencies aren't gonna provide that level of service.