Now, do you find that the people you're working with or would like to work with, do they believe you when you're saying these things? Or are they skeptical and think that it's business as usual?

I would say that, you know, we're in a trust economy, right? People don't trust a lot of things, but I mean, I come at a common sense approach.

I just say, if you ask a tax firm owner right now, a CPA or an accountant, and you say, has your firm grown exponentially in the last five years? And every one of them will probably say no.

And you'll say, is it because of a lack of clients or a lack of revenue? And they'll say, well, I got a bunch of clients.

I just don't have the revenue.

Why is that? And they would say, well, my client's continue to complain about the fees that I charge.

And I said, well, did you raise your fees? Not significantly.

So how do you implement kind of the value-based pricing? What's an example of how that works?

Um, but w- what would be some pieces of advice for those early-stage entrepreneurs?

Well, my advice for early-stage entrepreneurs is always gonna be don't run your, your business out of a bank account.

That is a very common theme amongst business owners today.

They, they seldom look at their business as a financial equation.

It's more of a, a inputs and outputs.

So it's how much money comes in, how much goes out, and hopefully there's a surplus at the end of the month, and that surplus is what they live on.

And depending on, on the seriousness of your business, meaning seriously- seriousness to me means commitment, will determine how well you manage that input-output, right? Because if you're managing it to live out of there, that's a problem, and that usually happens to most early-stage entrepreneurs.

Yep.