
Dave Won
Dave Won is a TEDx speaker, Certified Money Coach (CMC)®, and founder & CEO of Dave Won & Co., coaching sales professionals on money mindset; former Air Force captain and founder of Budget Captain.
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APPEARANCES
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PODCASTS
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Sep 26, 2026
Hidden Money Beliefs! How to Stop Discounting and Sell With Confidence
36:57
37:08
37:36
J
36:21Jay LeeHOST
And I think that's in someone who's listening, to this podcast who is a founder who is a ceo and their relationship because you talked about the the story the the the story of the origin story based on you know if they're immigrants or if they grew up in poverty or if they had scarcity mindset how can a founder's relationship with money affect pricing negotiating discounts and the way they pursue revenue to grow and scale their business

Dave WonGUEST
um By the way, you don't have to grow up in poverty to have a limiting money belief.

Dave WonGUEST
How do I know that? Because the one question I'll ask is, what's the definition of enough? And you could ask somebody that didn't grow up in poverty, and you could ask them, so how much is enough? And I'm not saying you shouldn't make a lot of money.

Dave WonGUEST
But if you don't understand the emotional drivers behind some of these decisions and these behaviors, they could show up in a very negative way.
J
41:31Jay LeeHOST
I think you tackled on an area that most, if not all of us have struggled with at some point or still struggle with, and you know when you're talking about you know a solopreneur talking to a fortune 500 company the money mindset kicks in like does my voice matter do people really buy what i say do i belong so people who are listening to this and are like that's exactly where i'm at that's exactly how i feel how do you help or what kind of sales advice or my money mindset advice can you give for people who are in that feeling that what what can you say to them how can they overcome those kinds of thoughts
How to Stop Money Beliefs From Hurting Your Sales Using a Better Money Mindset
36:57
37:08
37:36
J
36:21Jay LeeHOST
And I think that's in someone who's listening, to this podcast who is a founder who is a ceo and their relationship because you talked about the the story the the the story of the origin story based on you know if they're immigrants or if they grew up in poverty or if they had scarcity mindset how can a founder's relationship with money affect pricing negotiating discounts and the way they pursue revenue to grow and scale their business

Dave WonGUEST
um By the way, you don't have to grow up in poverty to have a limiting money belief.

Dave WonGUEST
How do I know that? Because the one question I'll ask is, what's the definition of enough? And you could ask somebody that didn't grow up in poverty, and you could ask them, so how much is enough? And I'm not saying you shouldn't make a lot of money.

Dave WonGUEST
But if you don't understand the emotional drivers behind some of these decisions and these behaviors, they could show up in a very negative way.
J
41:31Jay LeeHOST
I think you tackled on an area that most, if not all of us have struggled with at some point or still struggle with, and you know when you're talking about you know a solopreneur talking to a fortune 500 company the money mindset kicks in like does my voice matter do people really buy what i say do i belong so people who are listening to this and are like that's exactly where i'm at that's exactly how i feel how do you help or what kind of sales advice or my money mindset advice can you give for people who are in that feeling that what what can you say to them how can they overcome those kinds of thoughts