Yeah.

And then much the same as if you say there's a cap on a certain amount of interest or how you can, you know, share rewards or whatever, that just means there's a certain amount of cap on how much value can go to users and the businesses get all the, the, the, the additional.

It's amazing that, like, these discussions actually happen in, like, plain sight and, like, people don't riot over it, honestly, in, in my mind.

Like, you have all the banks out there basically saying like, "Look, we wanna make it law that users can't actually get value from their products, from their services, and we wanna set a floor on how much value we extract from this whole thing." Which is kind of amazing, but that's what they're arguing for, right? That's what Jamie Dimon and all these guys are arguing for.

They're basically saying like, like, "Let's go out there, let's price fix this thing.

Let's make it such that the businesses can, um, can only..." And the, and the reason is, is because they find themselves kind of like challenged in a competitive world, right? And so if you have like a bunch of people that come around and they're like, "Hey, we can, you know, sell sugar at a lower price than this other company," well, they're gonna win all the business.

And if you have a bunch of companies that come out and they're like, "Hey, we are better, faster, cheaper, more efficient, we can offer this with better rewards," well, then they're gonna get all the business.

Hmm.