One of the one of the things I think that this kind of falls in line to one of the areas I think this falls in line this next question is how do you do that in a way that might need to be more accessible for folks? So the question we got was how do you make your recurring givers feel special? Different from you know, just maybe one time donors if you're on a tight budget? Is it just messaging? Are there other things that can happen? So what would you say to those who are fighting those constraints or feeling those constraints, even if it's like realizing, hey, budget doesn't matter here.

If you're a nonprofit leader and you're listening and you think, I have a tight budget, please raise your hand.

I'm assuming if you're raising your hand while mowing the lawn, I'm very impressed.

But pretty much everybody's raising their hands.

Or kayaking.

Or kayaking.

Yeah.

Does it really affect retention and impact? Or is it more just something people are like, yeah, we should probably put a logo on this?

That's speaking of something that you've been working on for a while, but new since our last conversation.

Yeah, we just, as we record this, and, and I know it's gonna be released pretty quick, we've just made the official announcement of the Center For Sustainable Giving, which is...

It's like, you know, uh, again, it's like a brand-new thing that's, you know, 10 years old, right? It's, uh, it's something that, that we've been doing in terms of serving organizations for four years now.

It's something that I've been doing as a fundraiser, as somebody, as a leader in the non-profit space for more than 20 years, and that is how do we help organizations grow sustainable recurring giving? So the reality is, though, that 20 years ago was not for everybody.

Um, today recurring giving is for everybody, and so we, we launched the Center for Sustainable Giving really to fundamentally do one thing, Patton, and that is to grow generosity.

Um, what does it look like to create sustainable funding for organizations to grow generosity? And we do that basically through two ways.

We educate, so we teach, teach them to fish, so to speak.

Volume

I think we're all looking for, like, a silver bullet.

I was speaking at an event in Dallas this week, and I didn't get that question, but I got basically a question that basically was that question, which is, you know, what should we do at our organization? Should we focus on acquisition of new donors as recurring right from the get-go, or should we focus on conversion? Should we use the phone? Should we do live events? Should we ba, ba, ba? And I said, "You know, in my experience, every organization that I've ever worked with has what I call natural resources," like things that are just specific to them and who they are, and that they generally, in my experience, take for granted because they spend a lot of time thinking, "Well, I don't have what that other charity has.

I don't have a celebrity founder.

I don't have community development model.

I don't have whatever." But then they're like...

I'll give you an example.

One of our clients, we did a deep dive, kind of just look at, at their program and what's possible, and one of the things that came up was that they are a faith-based organization, and they have an event that they do that churches can ask them to come and host this event, and they have 400 churches throughout the country that are like, "Yes, come and take over our church for a gathering and do what you do." I don't know about you, but there's a lot of nonprofits in the faith-based sector that would love to have that opportunity, and this organization, they were essentially taking it for granted, so it's like, oh, well, you have this natural resource.

Like, do you think there will be a radical habit change quicker now than there has been in the past?

Wow.

And that's the vast majority of US giving.

Now, I would love for you to get your donors on EFT and ACH, and there are some strategies, um, that you can do that.

But most donors today, especially if they're Americans, we're comfortable with our credit cards, right? And so you've got to automate, and you have to have an outreach.

So that's involuntary churn.

The second type of churn is voluntary churn.

That's where the donor actually does, for whatever reason, choose, uh, to, to, um, comes to the conclusion that they're, they need to stop their giving.

Yeah.