How do you advise your clients to use it in order to help them think better and make better judgments?

Yeah, that's it.

It's, it's, it's...

That's exactly what we do, and the other part of it is just not being lazy and getting it to think for you.

Because in a...

You know, that was one of the questions you asked Dan as well.

So many people just, "Give it to AI, it will do it," and then forget about it.

Uh, what advice would you give, uh, to, uh, a CRO or a CMO, uh, who is trying to improve retention, expansion, and win-back?