I don't drink a lot, but when I do drink, it is often brown liquor.

Yep, so usually the longer it sits in a barrel, the darker the juice, the more, sometimes the more the proof, sometimes the easier it is to sip on.

And so you want one that sits in a barrel for a while.

We don't buy anything less than four years old aged in a barrel for our store picks.

And then the longer it sits in the barrel, sometimes you're going to lose some of the juice through evaporation and then soaking into the wood inside the barrel.

And then the longer it sits in the barrel, the more expensive it is.

And so that plays a part in what we do too.

So just reading some of the reviews, too, that's what really set you apart.