Talk about why this was really important to you to find other people and have touch points with other brands that think like-minded to you.

Well, I think if you look at the history of Paso wine, it's really been dominated by red wines.

And the mindshare was that Paso was a red wine country.

And to the extent people made white wines, it was in most cases kind of an afterthought.

I mean, there were definitely a few that went, put in the effort and made some of the good ones.

But for the most part, that was kind of the exception.

And that's really started to change the last 10 or 15 years.

Dave, tell me what we're

Talk about why this was really important to you to find other people and have touch points with other brands that think like-minded to you.

Well, I think if you look at the history of Paso wine, it's really been dominated by red wines.

And the mindshare was that Paso was a red wine country.

And to the extent people made white wines, it was in most cases kind of an afterthought.

I mean, there were definitely a few that went, put in the effort and made some of the good ones.

But for the most part, that was kind of the exception.

And that's really started to change the last 10 or 15 years.

Dave, tell me what we're