And then there being so much that is completely unimportant and nobody scrolls past

the top of fold.

It's it that, and that's such a great question.

Um, because you know, it's like, it's almost like, um, just to kind of add on to what I just said, um, you're kind of addressing two audiences.

with anything you're doing with content.

You're addressing the bots or in this day and age, the generated answer engines, the ones that are looking for the types of things people ask and what they're looking for and that sort of thing.

So you have to kind of write for them.

People do business with people, not with companies.