one of the

things that I find myself talking to a lot of companies about is what AI is doing is kind of compressing the sales funnel, which, you know, what I mean by that is right now and kind of like Alan, I work with a couple of platforms that are measuring this stuff.

But I just did a study with one, one of the bigger players.

And if you ask ChatGPT a question like, what are the best hiking boots for a rainy season? I don't know if any listeners sell hiking boots.

97% of the time, if you ask a question like that, ChatGPT is gonna give you brands.

So you're going from that real high level, just kind of exploring, learning about a product to a short list.

Um, and if you're not on that list, you know, and this applies just e-commerce, this applies to B2B, applies to healthcare, but that compression is going to take us from, you know, somebody who asks a question like that isn't going to.

Yeah.