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Dave Martel

Dave Martel

Dave Martel is Vice President for Communications and Chief Marketing Officer at the University of Virginia, appointed in 2013. He leads UVA's integrated communications, marketing, and brand strategy, and previously held senior roles at UConn and the Roper Center.

Aug 27, 2026

13:17
So I think my focus group of one has proven the value of higher education right here.
13:23
I think so.
13:24
I mean, I recognize, I mean, just kind of like taking a step back.
13:29
As higher education professionals, we do have some serious work to do around affordability.
13:35
I mean, I do think that while I still see and believe in the inherent value of higher education, and I would encourage... someone who thinks that they might be interested to look into it and to pursue it and seek to get a college degree if they feel like it's going to be for them.
13:53
I do realize that the costs associated with higher education have just skyrocketed over the past couple of decades.
14:03
And Some of it is our own doing, right? So there was a movement and arguably that movement has continued for probably the past 25 years of the sort of amenities that students are looking for when they come to college.

8 MINS LATER

22:41
And learning to network becomes part of those success skills that I mentioned earlier of Just learning how to be an adult at the end of it all.

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