What was your thoughts when you heard about these guys? For a brand

to get to the size of Duotone, it's an interesting, from a product developer's side of things, like from my side of things, what truly takes a brand from being a medium-sized brand into being that top tier? It can be argued probably Duotone's number one core is, in most major markets, is probably number two.

They are seriously the two biggest brands in the world.

The design and technology side of things has to be really good, but where they invest their money and their time and their effort is in marketing and distribution.

The engineering manager is not number two in those organizations.

There's the CEO and the person with the biggest budget and the biggest say is typically the marketing the marketing or the sales guy not the engineering manager the engineering manager for the most part is is considered an expense an expense that they'd like to be able to do away with they will spend the money on the marketing a the marketing and business side can be argued the top 10 brands in terms of uh in terms of engineering or design performance are It moves around a little bit, but a Slingshot NXT is an absolutely amazing kite and competes head-to-head with the Duotone Evo D-Lab.

You go and ask the pro riders, there are growing minor points, but the Rebel D-Lab sells orders of magnitude more than the Slingshot NXT.

that, you know.