Dave Karstad
Co-founder and producer of The Rock Fight podcast; Senior Director of Brand and Marketing at Oboz Footwear; brand strategist and creative director specializing in outdoor industry brands
2
APPEARANCES
2
PODCASTS
Jun 18, 2026
Dave KarstadGUEST
So you have this brand with all of this legitimate kind of authenticity baked in.
Dave KarstadGUEST
Um, but at the same time, they've never really marketed themselves in the same way that other brands in the industry have who have experienced massive growth from that.
Dave KarstadGUEST
So you have in a sense a, a blank canvas, right? With really great bones to it.
Dave KarstadGUEST
And so that to me is the opportunity of being able to come in and help propel and amplify what I think are very legitimate and, and appealing traits that people in the outdoor are going to like, as well as people even outside and adjacent to it.
Dave KarstadGUEST
So you have this brand with all of this legitimate kind of authenticity baked in.
Dave KarstadGUEST
Um, but at the same time, they've never really marketed themselves in the same way that other brands in the industry have, who have experienced massive growth from that.
Dave KarstadGUEST
So you have, in a sense, a, a blank canvas, right? With really great bones to it.
Dave KarstadGUEST
And so that, to me, is the opportunity of being able to come in and help propel and amplify what I think are very legitimate and, and appealing traits that people in the outdoor are going to like, as well as people even outside and adjacent to it.