Let

me tell you a story along those lines that I think will make the point.

I was president of the, I'm trying to think which company it was now.

Yeah, it was the eight-figure exit business.

And The woman who was my CFO, she was a pretty competitive triathlete, but she was a heavier set girl, you know, a little bit north of 200 pounds.

And her dream was to finish an Ironman triathlon.

She'd done a million Olympic distance races.

So tell me a little bit more about that experience.

Like, what is the specific red flags that, uh, red flag that tells you, like this is just one person duct taping it together? Um, and like what is the thing that makes you lower your offer on the spot?

So, um, I, I think that from both the buyer and the seller's point of view, you have to know where that person is coming from.

So for anyone who's interested in selling a business, because, um, at the end of the day, there, there are really...

There's probably more than two, but there's two main, main ways that people run a business.

People run a business as a lifestyle business, right? Or they're running it to grow, scale, and eventually exit that business.

It generally falls into one of those two categories.

And, uh, you need to be honest with yourself about which of those two categories you're in, right? If you're in the lifestyle business, and by the way, there's nothing wrong with that.

Mm-hmm

What is the kindest thing somebody has ever done for you? Given your whole philosophy on life, what is the kindest thing you have done for somebody?

Kindest.

So, You know, it's funny.

For a long time, I really was seeking out a mentor, right? And the problem I ran into is, well, I could find people that maybe they were good role models from a health and fitness standpoint or an athletic standpoint, but they weren't very successful professionally or they were very successful professionally, but their relationships were terrible or their health was terrible.

And the problem is if you have someone who's a mentor, but only in one area, they're not really a great mentor because like so if someone is a role model from a professional standpoint, but they never go to their kids baseball games, soccer games, like, you know, their relationships are terrible.

That's not really someone you want to emulate.

And so I was always frustrated by the fact that I just.

Do you think that if you're not using AI, if you don't adopt AI early enough, that the gap between people that are not adopting it and the people that adopted early is going to be so massive that it's not going to be clawable?