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Dave Drouin

Dave Drouin, CUDE, is President and Co-Owner of PixelSpoke, a Portland-based employee-owned cooperative that builds websites for credit unions.

Oct 2, 2026

9:15
So for credit unions looking to improve their website without a major redesign, what are some of the simplest changes that can make an immediate impact, particularly when it comes to imagery or visual storytelling?
9:28
Perfect.
9:28
Well, this is definitely in my wheelhouse, and it's building on something that Katie was just sharing, which is really, it comes down to content.
9:35
And I think that can fall into a couple different buckets.
9:38
The one that comes to mind first is really images.
9:41
As you shared, I think...
9:43
Anytime we can use something that feels there are certainly AI generated images that we want to shy away from, people can smell that and say, you know, there's no differentiation here from them and, you know, Globocorp Bank.
13:58
The credit unions that we think will really stand out are going to be the ones that use technology to make the human experience better rather than using technology to replace what makes them human in the first place.

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