What exactly is the system deciding? Give us a bit more inputs and also what have you learned from the remaining 15%?

Yeah, but without giving up anything proprietary about Fanatics, I mean, first I would say we really appreciate getting to work with them.

They've been a fantastic customer, a great group of people.

It's a fun business, a really interesting problem.

And what we're doing there is really allocating work across... take a blank and convert it into a team, an event, a player, or what have you.

It's not just that we do the work autonomously.

We actually optimize around it.

And taking the example that Augur, you know, works, proving to work over time, what happens to traditional planning teams? Do planners disappear? Does their work take a different higher level? What happens? Yeah, I think

Is it doom and gloom or is there some white stuff actually on the horizon?

It's not doom and gloom at all.

It is.

Luke, we're all having a ball up here and I think that's the difference between maybe some people on some social media versus people actually on the ground here at the moment.

Look, I see nothing but smiling faces and happy families enjoying what we do have here at Mount Bullock, which is fantastic.

skiing, snowboarding, beginner lessons.

We've got a little terrain park, tobogganing, and that's because we've invested in the all-weather snowmaking technology.

Is there a difference? Or if you're someone who just wants to go to the slopes, you've booked in, you haven't been before, you're not an A-grade skier by any stretch of the imagination, you just want to have the experience with the family, is it very similar?

How did you build this platform? What, what are the, the, the people, uh, behind the core competency here, please?

Yeah, well, I mean, if, if you think about ...

I mean, Amazon is a s- in many ways a supply chain technology company at its core.

Uh, you know, we have ...

My team had thousands of software developers, you know, the last mile technology teams, the robotics teams, the inventory forecasting, ML and neural network teams.

You know, so I, I ...

While I'm not, I don't write code, uh, for a living, I've been leading and working with software teams for, you know, two decades now, and, uh, we have a phenomenal team of people, uh, you know, many of whom are from, uh, folks I've worked with, uh, in my past lives and, uh, some new folks that have joined us from other places.

I see the e-commerce lived experience, and I can see what's happening with Meta and Fanatics, but how does this expand? Supply chains are something we talk about in every type of industry right now, and particularly in na- in the national security context.