Now others are starting to do the same.

Yeah.

It was, uh, my business partner was actually with a customer, and on, on the...

You know, a commercial came on TV, and he said it was almost verbatim what, you know, what we talk about.

And it's kind of funny, because it's a company that I know doesn't really adhere to that.

[laughs] So, uh, but that, that's our big thing is just, it's just education and letting people know that there's...

Y- you can get the most efficient product in the world, but if it's just thrown in, not installed correctly, then-

Sure