So let's start with educational stories, because when we were prepping for this, we discussed that this might be the easiest thing for a lot of people to talk about, because we have so many people that can tell some sort of a story about what they do for their clients or what they do inside of their business and, and let's just kind of break down, you have a cool formula on this, just to kind of help people wrap their heads around this.

Yeah, the base formula for creating...

Or, or the base structure, I should say, for creating an engaging educational video is something I call the 4H formula, because, you know, I want to be cute, and it's got four Hs.

And that is for hook, heart, help, hero.

And let me break each one of those down.

Hook, which most people are familiar with if you're creating content, because that is the thing everybody talks about, is having a good hook.

And so what your hook, what you want to establish in your hook is what the problem is and the promise that you're making to the viewer about what they're going to experience in this video.

Yeah.