So I have to assume that's probably a similar story you hear from advisors all the time.

All the time.

I mean, it's very difficult to be a financial advisor and an asset manager.

You can't be an asset gatherer and an asset manager if you're trying to get a lot of scale.

I mean, at the end of the day, advisors want to scale their business.

And by the way, your business is worth a lot more if you have some type of organization around, some process around your business instead of just sort of one-offing it here and there.

Each client that comes in is a new case.

What does it actually look like to build a custom model?