So as you look at this, what type of conversations have you had with dairy producers during World Dairy Expo about this, you know, US announcement?

Well, the biggest, the biggest conver- ...

Most of the conversations has come around what, you know, what type of benefits we see on the farm, right? Not everyone's always interested in the metabolic mode of action.

They want to know, all right, what does this mean to the bottom line? If you look at our research, you're seeing about five pounds of additional energy corrected milk, and that's driven by the fact cows are, partially driven by the fact cows are consuming more dry matter.

And in addition to that, cows are also maintaining more of their body weight as well.

So that just, it just doesn't lead to more milk.

If cows are maintaining their, their body weight much better, you have less health, you know, lower health impacts, uh, post-calving, and you also see better chance of reproductive performance because it's very well documented.

What are you guys doing at Zinpro to help these producers reach their, their biggest area of milk production?

So as you look at this, what type of conversations have you had with dairy producers during World Dairy Expo about this, you know, US announcement?

Well, the biggest, the biggest conver- ...

Most of the conversations has come around what, you know, what type of benefits we see on the farm, right? Not everyone's always interested in the metabolic mode of action.

They want to know, all right, what does this mean to the bottom line? If you look at our research, you're seeing about five pounds of additional energy corrected milk, and that's driven by the fact cows are, partially driven by the fact cows are consuming more dry matter.

And in addition to that, cows are also maintaining more of their body weight as well.

So that just, it just doesn't lead to more milk.

If cows are maintaining their, their body weight much better, you have less health, you know, lower health impacts, uh, post-calving, and you also see better chance of reproductive performance because it's very well documented.

What are you guys doing at Zinpro to help these producers reach their, their biggest p- area of milk production?