Mm.

And what I mean by that is selling, like it or not, it's a people business.

And, um, you know, at the end of the day, people buy from people.

They buy from who they like.

You know, we have this fantasy about how much we can accomplish by untouched sales, you know, putting stuff in marketplaces and just getting mailbox money and, you know, credit card being clicked all the time.

But the fact of the matter is, especially in the technology business, it changes and evolves so much and so quickly that it really is a people business.

It's a, it's a people business.

Mm-hmm