So what's holding buyers who are particularly on the fence from going out and purchasing a Chinese vehicle?

Yeah, there's a number of reasons, but it's interesting.

They sort of fall into two categories of sort of the barriers to consideration for the new entrance from China.

There are definitely some geopolitical factors like, for example, impact on Canadian jobs, potentially the human rights record of China, implications on U.S. trade relations, data privacy, etc., They're all on the list, but they are well below, in terms of the importance ranking, what I call the list of factors that are very pragmatic.

Quality and reliability is actually the number one perceived concern among Canadians for the consideration of a Chinese vehicle.

That's 43%.

state that as their number one reason.

So what did the survey say about that?