But what, why did you feel you were the person to jump in and fill this need?

Yeah, Jay, that's a great question.

I think it came to me two ways.

One was when I was in university and I've always been a very practical guy.

I've always looked for that hands-on element about why something does work and how we then do it, as opposed to knowing about it, the need to know versus the nice to know.

So in university, as much as I love my time there, there's a fabulous education as you guys can vouch to, there wasn't the hands-on element there for me.

So in university, I took note of that too.

That's okay.